PORTFOLIO
Actsure
Branding
The design brief
Actsure is a new regulatory platform that enables educational institutions to report, investigate and evidence compliance. I was commissioned by Cambridge Enterprise to develop the branding for Actsure ahead of its launch, working to a tight timeframe.
The brief called for a brand identity that communicated compliance, trust and professionalism. I created a distinctive brand mark, supported by a considered colour palette and cohesive visual language.
Design deliverables included a complete wordmark suite (in full colour, monochrome and negative variations), social media icon, a concise brand style guide covering typography and colour usage, early-stage web design guidance (currently in development) and a flexible PowerPoint template.
Together, these assets enable Actsure to communicate clearly and confidently with universities, partners and investors.