BRANDING
Find your visual connection to your audience
Branding is not just about a pretty logo, it’s about connection. I want to design a visual identity that looks and feels natural to you and connects you to your people. I’ll give you the tools to create your niche, attract your dream clients or customers and make sales. Whether you require a brand-new identity or just a refreshed logo, I can help. I offer a range of packages tailored to where you are on your brand’s journey.
Branding packages
From your logo design to marketing materials, digital ads, and website, I can help you create a cohesive and engaging visual presence for your brand. It's important to understand the costs involved in any new project. As every client's needs are unique, I offer flexible solutions to fit your budget and business requirements…
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This package is best suited to a business on a limited budget in need of a logo to give greater credibility and visibility to their brand.
> Initial consultation and discovery questionnaire
> 2 logo concepts
> 3 rounds of revisions
> The final logo supplied in print ready and digital formats in colour and mono
> Email signature
> Icon for your website favicon and social media profile pictures
Other design elements such as stationery design, social media graphics and web design can be added at a later date.
Please note that this price is a guide and may vary slightly depending on the specific requirements for your project.
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This package is best suited to a business who has the budget to have a bespoke logo and brand ‘visual language’ to create a strong visual presence across all their brand communications and marketing collateral.
> Initial consultation and discovery questionnaire
> 2-3 logo concepts
> 3 rounds of revisions
> The final logo supplied in print ready and digital formats in colour and mono
> Email signature
> Icon graphics for your website favicon and social media profile pictures
> A postcard or business card design*
> Social media post
> A simple brand guidelines document containing a brand colour palette and advice on fonts
Extra printed material or digital graphics can be added at an additional cost.
Please note that this price is a guide and may vary slightly depending on the specific requirements for your project.
*Print ready. Print options and costs can be discussed.
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This package is best suited to a business ready to create a strong and cohesive brand visual presence across the web and their printed communications.
> Everything listed on the ‘Branding essential package’
> Initial consultation and discovery questionnaire
> Mockup of home page design
> Squarespace website build
> Domain set up
> A training session to get you confidently using your new website
> One month post project support in case you have any questions
Please contact me to get a bespoke quote for your project.
Please get in contact so we can arrange a free discovery call
The branding process
Whether you’re new to the world of branding or an old hand, it’s reassuring to know what to expect when working with a designer. After all, it’s an important investment in your business. That’s why I aim to be as transparent as possible. Here I’ve outlined every step of my process for my most popular ‘Branding essentials’ package..
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The first step for every project is to discuss the design brief. This is to establish your objective and aspirations, deliverables and budget. During this stage, it is good to have a short call so we can meet. I’ll talk you through the design process and answer any questions you may have. If you decide I am a good fit for your business.
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Next, I will ask you to complete a short discovery questionnaire so that I can learn more about your business, aspirations, dream clients and market competitors.
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Based on the insight and inspiration gained through the discovery process and my own research, I will then get stuck into the design process. This involves moodboarding, sketching and lots of experimentation to really explore all creative directions. I then narrow this down to three options, which will include a colour and black-and-white logo, social media logo and mock-ups of some of the agreed design deliverables.
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I will present the three design options either in person or by video call. It’s great to hear feedback straight away, but I will also give you the time after our meeting to collate your thoughts and come back to me.
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Based on your feedback, I will then make refinements to the designs. Once we have a solution that you are delighted with, I will get to work designing the other brand experience deliverables that you require.
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Once the final designs have been finessed and signed off, the artwork will be sent over and delivered in all formats for your website, social media or print. I can also provide a brand book telling your brand’s visual story through fonts, colours, photography style and graphics. If you need printed brand experience items, I can guide you through the print process, too – using eco-friendly suppliers to suit your budget. I’ll send you my final invoice and voila – it’s time to celebrate your new visual identity!
Eco-conscious print solutions available to suit your budget
I believe that the conclusion of our branding project doesn't mark the end of our relationship! I'm always here to offer further assistance and lend a helping hand with any ongoing tasks, no matter how small. I've been working with some of my clients for over 10 years, and my experience spans many areas of graphic design, including both print and digital design.
Anything else I can help you with?
Digital design
Print design
Or get in contact to discuss your brief
“We are delighted with our new logo and with how well it has been received by our clients”
We are so pleased we entrusted Pam with the rebrand for our training club, Cambridge Dogs. From the first meeting Pam took the time to understand Cambridge Dogs as a business and a team. This was evident in Pam's professional approach and passion about delivering the best solution for our specific needs - listening to our feedback and taking it on board at every stage of the rebranding process. Pam showed great attention to detail and time-keeping throughout.
We are delighted with our new logo and with how well it has been received by our clients.
Paula McBride, Cambridge Dogs
“Her big ad agency experience shines through”
Pam quickly digested my brief, asked smart questions and produced considered work of a high quality. Her big ad agency experience shines through, yet she's able to speak in a human, personable way to understand how great design can support business growth.
Jennifer Elworthy, Fertility and Career Coach and Consultant
Please contact me for a bespoke quote