PORTFOLIO

Yumi
Rebrand

Printed business card design for 'Yumi' rebranding project.
Letterhead and compliment slip stationery design for 'Yumi' rebranding project.
Logo lock-up design for 'Yumi' rebranding project.
Website homepage design on desktop computer for 'Yumi' rebranding project.
Spread from four page magazine advert for 'Yumi' rebranding project.
Packaging designs, including branded carrier bag, swing tags and wrapping for 'Yumi' rebranding project.
On-brand shop front design for 'Yumi' rebranding project.

The design brief

Yumi required a rebrand. Firstly, I refined their existing logo to enhance its fluidity and elegance. Additionally, I designed a crest to encapsulate the logo and text detailing each store location. A comprehensive new look was needed across their stationery, point of sale materials, website, and advertising. I also created a brand guide document for Yumi’s in-house design team to implement. This project was undertaken as Senior Designer at Missouri Design, London.

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