The Brief

Yumi required a rebrand. Firstly, I refined their existing logo to enhance its fluidity and elegance. Additionally, I designed a crest to encapsulate the logo and each store location. A comprehensive new look was needed across their stationery, point of sale materials, website, and advertising. My designs were well received, and I created a brand guide document for Yumi’s in-house design team to implement. I completed this this project during my role as Senior Designer at Missouri Design, London.

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