PORTFOLIO
Cambridge Dogs
Rebrand
A playful approach to professional branding for Cambridge Dogs
Cambridge Dogs required a rebrand as the business had outgrown its original hand-drawn logo. The aim was to create a more professional and distinctive identity while retaining the friendly and approachable character that reflects their gentle approach to dog training.
Three initial concepts were presented, with the chosen direction featuring a fluid line-art dog integrated with the typography. The form references both an obstacle course and a dog lead, while the dog’s attentive stance incorporates the familiar ‘handshake’ trick, creating a subtle connection to the training experience.
Alongside the new identity, designs for a website and social media templates were developed, providing Cambridge Dogs with a cohesive visual presence that can be implemented as the business’s budget allows.