Cambridge Dogs
Rebrand

The design brief

Cambridge Dogs needed a rebrand because their business had outgrown their original hand-drawn logo. They required a more professional image that still conveyed a friendly tone to reflect their dog training approach. Three designs were presented, and they chose a logo featuring a fluid line-art dog adjoining the type, symbolising an obstacle course and dog lead. The handshake, a popular trick among dog owners, was incorporated into the dog's attentive stance. Designs for a website and social media posts were created to be implemented when the budget is available.

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