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Heron & Hawk
Branding

Business card stationery print design for 'Heron and Hawk' branding project.
Letterhead stationery print design for 'Heron and Hawk' branding project.
'Heron and Hawk' digital – Website homepage displayed on a laptop screen.
Printed label design for 'Heron and Hawk' branding project.
Packaging design, including branded carrier bag and box for 'Heron and Hawk' branding project.
Magazine printed advert for 'Heron and Hawk' branding project.
48 sheet billboard poster design for 'Heron and Hawk' branding project.

Creating a distinctive and luxury brand Identity

This branding project demonstrates how a considered combination of colour, typography and graphic elements can communicate a brand’s personality and positioning. Created for a new high-end department store in the Dominican Republic, this visual identity concept was designed to reflect the brand’s ambitions while appealing to its target audience.

The logo subtly incorporates two birds in flight, framing the typography to create a distinctive and elegant mark. I also developed a versatile bird pattern inspired by Art Deco, providing a flexible graphic element that could be applied across a range of brand materials. Together, these elements created a sophisticated yet contemporary identity.

This project was undertaken as Senior Designer at Missouri Design, London.

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