The Brief

This branding project demonstrates how consistent use of colour, typography, and graphics can visually communicate a brand's personality.

The concept was created for a new high-end department store in the Dominican Republic, I created a visual identity that aligned with the brand’s goals and appealed to the target audience. The logo subtly depicts two birds in flight, framing the type. I also developed a versatile bird pattern inspired by art deco, suitable for all design materials, giving the brand a sophisticated yet modern look. I completed this this project during my role as Senior Designer at Missouri Design, London.

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