PORTFOLIO

Heron & Hawk
Branding

Business card stationery print design for 'Heron and Hawk' branding project.
Letterhead stationery print design for 'Heron and Hawk' branding project.
'Heron and Hawk' digital – Website homepage displayed on a laptop screen.
Printed label design for 'Heron and Hawk' branding project.
Packaging design, including branded carrier bag and box for 'Heron and Hawk' branding project.
Magazine printed advert for 'Heron and Hawk' branding project.
48 sheet billboard poster design for 'Heron and Hawk' branding project.

The design brief

This branding project demonstrates how consistent use of colour, typography, and graphics can visually communicate a brand's personality.

The concept was created for a new high-end department store in the Dominican Republic, I created a visual identity that aligned with the brand’s goals and appealed to the target audience. The logo subtly depicts two birds in flight, framing the type. I also developed a versatile bird pattern inspired by art deco, suitable for all design materials, giving the brand a sophisticated yet modern look. This project was undertaken as Senior Designer at Missouri Design, London.

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