Project summary

Explore Consulting, a graduate recruitment company, needed marketing material for their virtual careers fair. They had a logo but struggled with visual communication. Their self-made materials lacked professionalism and impact. I helped create a versatile visual language built around overlapping colour planes, drawing inspiration from the triangular icon within their logo to bring consistency and flexibility to the brand.

I designed an eight-page brochure and an animated social media graphic to convey their message effectively. Additionally, I provided a guideline document with colour, graphics and typeface guidance so they could maintain brand consistency in future communications.

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