Gillette
Logo lock-up

A heritage-inspired logo lock-up for a digital campaign

For Gillette’s ‘Man of the Century’ social media campaign, I developed an animated logo using contemporary heritage-inspired typefaces to create a distinctive typographic lock-up. Subtle animated razor elements were introduced to bring the identity to life, adding movement while reinforcing the brand’s heritage and product connection. The final animation was well received and provided the campaign with a bold and engaging visual asset.

This project was undertaken as Senior Designer at Grey, London.

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