PORTFOLIO
Polah
Branding
The design brief
Polah Consulting is a newly established company specialising in sales and business development within the chemicals and materials manufacturing sectors. I was approached by the founder to develop a logo and brand identity that would establish a credible, professional presence in the industry, while allowing the brand to evolve alongside the business.
The final brandmark centres on a stylised infinity loop, inspired by the interconnected nature of polymers – an essential element within the materials sector. Paired with a modern, bespoke extended typeface, these elements convey the company’s collaborative, technical, and progressive approach. The deep blue in the colour palette gives a sense of professionalism and trust, while the green provides a subtle nod to the company’s interest in more sustainable approaches.
The project deliverables included both printed and digital stationery, along with a social media icon. Comprehensive brand guidelines were also provided, detailing the use of colour, typography and graphic elements to ensure a consistent and cohesive visual identity across all communications.