PORTFOLIO
Solgar
Advertising
The design brief
Solgar wanted a more premium look for their advertising material across print and digital formats. They felt that their existing campaign had become outdated and did not emphasise the science-backed formula of their multivitamin tablets. As the lead designer, I introduced a keyline design inspired by ‘Metatron’s Cube’, symbolizing energy flow, balance, and scientific foundation. The design was well-received and used in magazines, billboards, and animated digital ads. This project was undertaken as Senior Designer at Havas, London.