PORTFOLIO
Sylva Vale
Branding
Building a Cambridge based brand with sustainability in mind
Sylva Vale is an arboricultural consultancy and tree care company working across Cambridge, Saffron Walden and the surrounding areas. The brief was to create a distinctive visual identity that reflected the company’s expertise, professionalism and premium approach to tree care.
At the heart of the identity is a minimalist monogram, combining the S and V to form an elegant, organic diamond shape. Paired with a confident yet approachable typeface, the mark creates a refined identity that feels contemporary and considered. It was important to the director that the branding avoided the familiar tree and leaf imagery often associated with the sector, instead establishing something more distinctive and ownable.
The identity was developed across the logo, typography, colour palette and supporting graphic elements, creating a flexible visual system that could work seamlessly across digital, print and physical applications. My client emphasised the importance of sustainable practices within his business. As a result, a printer and paper stock with strong sustainability credentials, including FSC certification, were selected for the company’s business cards.
The result is a refined and distinctive brand identity that has been warmly received by existing customers, while giving the company the confidence and visual foundation to move the brand forward in the direction they want to take it.